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New media has given every one of your stakeholders the means to communicate in much the same ways as you do, whether it's news, information, action alerts, fundraising appeals, organizing, recruitment, teaching, or community building. Organizations are all looking at so-called "user-generated content" programs, but most of our actual efforts are banal failures. In this ninety minute workshop, we'll teach you how to:

• scale your community efforts to your resources and get the best ROI
• motivate your stakeholders to contribute productively
• apply Fair Use principles to the content developed
• find exactly the right strategic positioning for your organization
• apply the single most powerful, and least obvious, strategy for building your online capacity

You probably have a sense that stakeholder-generated content may be a boon to your cause and your strategies, but do you know what to do with it? If you're looking for guidance on how to choose the right approaches for your organization, your cause, and your resources, then this workshop is right for you.
 

"This was a TERRIFIC seminar!! The content was the BEST I have ever heard. Michael is brilliant and a visionary who can really see the big picture. He is so RIGHT! We plan to develop our "community" area and this is exactly the way to do it. Of COURSE we should listen first."

This seminar will be taught by Michael C. Gilbert, the author of Communication Centered Technology Planning, the designer of the Nonprofit Blogging Strategies seminar, and a long time coach and consultant on matters related to information and effectiveness in work and civil society. Michael has helped over 1000 organizations build their communication resources, has conducted over two dozen studies of nonprofit communication practices, and is the Editor of the Journal of Networks and Civil Society. He is also the Editor of Nonprofit Online News, the sponsor and organizer of the Gilbert Authors Network, and the Founding President of the Nonprofit Technology Network. For more information about Mr. Gilbert, please see his bio.
 

Our pre-packaged online seminar here consists of a 90 minute session.

Live Online Seminars: These are presented at a scheduled date & time, broadcast live, and include live Q&A time with the instructor. Live online seminars presented by The Gilbert Center are open registration seminars, which means that anyone can attend. Please see our calendar for upcoming events. You can also read technical requirements and other basic facts for this seminar delivery option. (Please note that our calendar of live seminars only goes out a couple of months and not all topics will show up there.)

On-Demand Online Seminars: On-demand means you can attend at a time that is most convenient for your schedule. It consists of the recordings of the most recent live presentation, and comes packaged with a 30 minute phone consultation with the instructor so you can ask questions about the seminar materials and how they can best be put to use in your particular situation. You can also read technical requirements and other basic facts for this seminar delivery option. The catalog of seminars available on-demand is listed down the right-hand side of that same page, and also the calendar page. (Please note that not all topics are available yet for on-demand viewing. See the On-Demand Info page for a complete list of current options.)

Private In-House Sessions: If you have a group of people to whom you would like to offer training, please consider our private, in-house seminars. Which means you can hire us to present this and any of the seminars listed on this site, as well as custom sessions, for your group privately; online or in person at your location. Please contact us for more information if you're interested.

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