The Gilbert Center: Social Networking Strategies and Tactics

Social Networking Strategies and Tactics

On Demand Seminars Now Available:

Social Networking Strategies and Tactics

"On Demand" means that this seminar is available anytime that works best in your schedule. Also included is a 30 minute phone consultation with the instructor, so you can ask questions and get feedback on your particular situation.

A Guide to Maximum Return and Minimum Lock-In

Detailed Content Description | Related Reading | Faculty | Delivery Options

Detailed Description

There are social networks and then there are Social Networks. The first kind - our connections with our colleagues, our stakeholders, and our communities - are essential to organizational success. The second kind - the web based services that both support and profit from our connections - are the subject of regular conversations by every organization engaged in online communication and organizing. FaceBook, MySpace, Linked In, LiveJournal, Bebo, Orkut, Imeem, StumbleUpon, Last.fm, Friendster, Twitter, Ning, and others... Are they worth our investment as an organization? How do they affect our ability to reach our stakeholders? How can we leverage what they have to offer? How can we use them without getting locked in? In this ninety minute seminar, we'll look at these questions and help you:

Develop a rigorous framework for making decisions about any given social networking site
Design a model for using such sites that maximizes ROI and minimizes risk of lock-in
Make sure you and your stakeholders, not the social networking sites, own your relationships
Learn how to do powerful online social networking, without dependency on any of these sites
Identify the top three immediate social networking opportunities and plan to test them

Are you already communicating with many of your stakeholders online? Do leaders and others have questions about social networks? Do you yourself see some promise in them, but want to approach them smartly? If you are involved in discussions about, or have responsibility for, these questions and related decisions, then this seminar is right for you.

Related Reading:

Here is a related article by Michael Gilbert:

Online Social Networks Are Not Mailing Lists

Faculty:

Michael C. Gilbert

This seminar will be taught by Michael C. Gilbert, the author of dozens of online seminars on communication issues for nonprofits. He is a long time coach and consultant on matters related to information and effectiveness in work and civil society. He is the author of Communication Centered Technology Planning, 2nd Edition, the Editor of Nonprofit Online News, and the Founding President of the Nonprofit Technology Enterprise Network. The Gilbert Center is now in the fourth year of its own online seminar program. For more information about Mr. Gilbert, please see his bio.

Delivery Options

Our pre-packaged online seminar here consists of a 90 minute session.

Live Online Seminars: These are presented at a scheduled date & time, broadcast live, and include live Q&A time with the instructor. Live online seminars presented by The Gilbert Center are open registration seminars, which means that anyone can attend. Please see our calendar for upcoming events. You can also read technical requirements and other basic facts for this seminar delivery option. (Please note that our calendar of live seminars only goes out a couple of months and not all topics will show up there.)

On-Demand Online Seminars: On-demand means you can attend at a time that is most convenient for your schedule. It consists of the recordings of the most recent live presentation, and comes packaged with a 30 minute phone consultation with the instructor so you can ask questions about the seminar materials and how they can best be put to use in your particular situation. You can also read technical requirements and other basic facts for this seminar delivery option. The catalog of seminars available on-demand is listed down the right-hand side of that same page, and also the calendar page. (Please note that not all topics are available yet for on-demand viewing. See the On-Demand Info page for a complete list of current options.)

Private In-House Sessions: If you have a group of people to whom you would like to offer training, please consider our private, in-house seminars. Which means you can hire us to present this and any of the seminars listed on this site, as well as custom sessions, for your group privately; online or in person at your location. Please contact us for more information if you're interested.