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Early Registration Promotion: Register by
5 pm (PDT) Friday, 5/2/08, and receive a free copy of
"Communication Centered Technology Planning, 2nd Edition".

Faculty | Date & Times | Location & Price | Technical Requirements

For most nonprofits, online marketing development has been driven by a series of hype cycles, leading organizations to turn their attention to a series of semi-connected activities, such as websites, ecommerce, email newsletters and campaigns, viral messaging, online community, and social networking. The result is often a mix of strong and weak programs and a meager planning and evaluation framework. Many groups can benefit from an organized process for improving (and sometimes even reinventing) their online marketing programs. Over the course of two weeks and two seminar sessions, we will help you:

• identify and fix the most damaging mistakes of many online marketing programs
• identify and build upon the strengths inherent in your existing programs and resources, including "low hanging fruit"
• pursue the most promising opportunities related to websites, email, blogs, community, and social networks
• develop strategically meaningful goals and objectives for online marketing
• get structured feedback from other nonprofit professionals engaged in similar programs
• create your own practical methodology and checklist for ongoing improvement
• develop both short term and long term improvement plans
• invest properly, with the highest ROI, in different parts of your program

This seminar, despite being online, will offer collaborative, hands-on analysis of your online marketing programs, leveraging the insights of both students and instructor. This seminar is right for you if you're looking for practical improvements to your online communication and a framework for continued betterment.
 

Our seminars are intended for the professional staff of nonprofit organizations, specifically those working in communication, fundraising, or technology. Our packages tend to be tightly focused on a particular professional field and our seminars deliver lessons that can be immediately applied within a particular professional's field of authority.
 

These seminars will be taught by Michael C. Gilbert, who has been consulting with nonprofits about internet strategies since the early nineties, and communication in general since 1984. He is the author of Communication Centered Technology Planning, 2nd Edition and Twenty First Century Fundraising Resources, 2nd Edition, the Editor of Nonprofit Online News, and the Founding President of the Nonprofit Technology Enterprise Network. For more information about Mr. Gilbert, please see his bio.
 

This is a three hour workshop split into two parts, which are held one week apart.

Seminar Session 1: Friday, May 23rd, 2008: 12 pm - 1:30 pm (PDT)
Seminar Session 2: Friday, May 30th, 2008: 12 pm - 1:30 pm (PDT)

New On-Demand Option: If you would like to attend this seminar, but our schedule doesn't work for you, then you can now request the "On-Demand" option. What this means is that we will schedule time for you to watch the recording of the seminar when it is most convenient for you, within a couple weeks after the live session. (There is no additional charge for this option.)

One on One Consulting Sessions: To be scheduled with the instructor, within two weeks after the sessions.
 

This is an open registration seminar, which means that anyone can attend. It will be held online. The price is $219.00 for the first student. There is a $15 fee for each additional student watching at the same computer, and at the same time, with the first.

Michael Gilbert has a proven track record of helping individuals and organizations move the ideas he has taught in a seminar from concept to implementation during one on one consultations afterwards. He will answer any questions you have regarding the seminar materials, of course. But more importantly, you'll have access to the discipline and focus that comes from his twenty years of experience. He can help you develop a plan and get it started. One call or many, it all depends on how much help you need in your particular situation. Each call is 30 minutes in length and should be scheduled to happen within two weeks after the seminar. Also, you may have additional people join the call on your end, if you like.

The price for one on one consulting is discounted by more than 50% if you buy it as part of a seminar package.

You are responsible for making sure that you can meet these requirements before you register to attend one of our online seminars. Please feel free to Contact Us with any questions you might have.

Seminar sessions are broadcast to you via Quicktime, and you are able to send in questions during the session via AOL Instant Messenger. For this you will need:

• An internet connection (broadband will yield improved performance)
• A relatively current web browser
• An email account and email address
• A free AOL Instant Messaging account and client software (AIM Web Site)
• Directions to get a free screen name
• Install AIM on your computer
• Or see the help page linked to below for other options.
• The free Quicktime Player plugin (Quicktime Free Download)
  • The ability to access this test movie with Quicktime.

If you're having trouble, check the Technical Help page.
 

• A telephone connection
• An internet connection that you can use while being on the phone
• A current, standards-compliant web browser

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