Early Registration Promotion:
Register by 5 pm (PDT)
Friday, 5/23/08, and receive a free copy of
"Communication Centered Technology Planning, 2nd Edition".
Faculty | Date & Times | Location & Price | Technical Requirements
It's easy to start a weblog. It's harder to have it be of strategic value. To most people, even the words "blogging" and "weblog" don't sound strategic. Blogging's conflicting reputation as either the future of journalism on the one hand or personal gossip rag on the other makes it hard to see where it fits in our communication plans. Over the course of two sessions, we'll help you:
- map your existing communication processes to see where weblogs best fit
- apply three strategic processes for minimizing the risk and maximizing the return on blogging
- identify which of seven levels of trust represent your best starting points
- design new editorial processes that will reduce work and leverage content
- adapt nine pre-packaged high-impact blogging strategies to your needs
- plan for sustainable content development
Weblogs are overhyped but underused. This workshop is right for you if you're looking for the middle path, if you need sensible ways to promote blogging in your organization, if you want to make sure that your blogging efforts are successful.
Our seminars are intended for the professional staff of nonprofit organizations, specifically those working in communication, fundraising, or technology. Our packages tend to be tightly focused on a particular professional field and our seminars deliver lessons that can be immediately applied within a particular professional's field of authority.
These seminars will be taught by Michael C. Gilbert, who has been blogging since 1997 and consulting with nonprofits about communication since 1984. He is the author of Communication Centered Technology Planning, 2nd Edition and Twenty First Century Fundraising Resources, 2nd Edition, the Editor of Nonprofit Online News, and the Founding President of the Nonprofit Technology Enterprise Network. For more information about Mr. Gilbert, please see his bio.
This is a three hour workshop split into two parts, which are held one week apart.
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Session 1: June 18th, 2008; 12:15 - 1:45 pm (PDT)
Session 2: June 25th, 2008; 12:15 - 1:45 pm (PDT)
(You can also hire us to present this and any of the sessions listed on this site, as well as custom sessions, for your group privately, online or in person at your location. Please contact us for more info if you are interested.)
New On-Demand Option: If you would like to attend this seminar, but our schedule doesn't work for you, then you can now request the "On-Demand" option. What this means is that we will schedule time for you to watch the recording of the seminar when it is most convenient for you, within a couple weeks after the live session. (There is no additional charge for this option.)
One on One Consulting Sessions: To be scheduled with the instructor, within two weeks after the sessions.
This is an open registration series, which means that anyone can attend. Sessions will be held online. The price is $169.00 per person, for both sessions. There is a $15 fee for each additional person watching at the same computer.
The price for one on one consulting is discounted by more than 50% if you buy it as part of a seminar package.
| Length | Regular Price | Discounted Price |
|---|---|---|
| 30 Mins | $125 | $59 |
| 60 Mins | $250 | $118 |
| 90 Mins | $375 | $177 |
You are responsible for making sure that you can meet these requirements before you register to attend one of our online seminars. Please feel free to Contact Us with any questions you might have.
Seminar sessions are broadcast to you via Quicktime, and you are able to send in questions during the session via AOL Instant Messenger. For this you will need:
- An internet connection (broadband will yield improved performance)
- A relatively current web browser
- An email account and email address
- A free AOL Instant Messaging account and client software (AIM Web Site)
- Directions to get a free screen name
- Install AIM on your computer
- Or see the help page linked to below for other options.
- The free Quicktime Player plugin (Quicktime Free Download)
- The ability to access this test movie with Quicktime.
If you're having trouble, check the Technical Help page.
- A telephone connection
- An internet connection that you can use while being on the phone
- A current, standards-compliant web browser