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For what proportion of your main stakeholder list do you have email addresses? Some organizations are on top of this, but most aren't. Of course, old media are still working and are not going to vanish overnight. Postal campaigns are still the bread and butter of many fundraising programs. Nevertheless, billions of dollars are spent every year by civil society organizations on postal based stakeholder relations that are marginally effective, but are very, very expensive. What this means is that the budget for dramatic expansion of successful online communication programs is tied up in the cost of printing, paper, and postage. In this quick, thirty minute seminar, we will help you:
- develop the accounting practices needed to clearly identify the financial opportunities of email
- split up your communication investment in such a way as to facilitate prudent transitions to email
- understand both marginal costs and ways of calculating returns on investment for conversion to email
- figure out how to present this financial analysis in such a way as to open up these resources for online investment
Unless you are a magazine publisher of the scale of Time Warner, your costs of printing and especially postage will continue to skyrocket. In the mean time, the funding of online opportunities will continue to require great persuasive effort. If you feel like your organization is leaving money on the table that ought prudently to be saved using new media, then this workshop is right for you.
Here is a related article by Michael Gilbert:
This seminar will be taught by Michael C. Gilbert, the author of "Frictionless Fundraising" and "The Email Newsletter Marketing Model", the editor and contributing author of "21st Century Fundraising Resources, 2nd Edition", the Editor of Nonprofit Online News, and the Founding President of the Nonprofit Technology Enterprise Network. For more information about Mr. Gilbert, please see his bio.
Our pre-packaged online seminar here consists of a 30 minute session.
Live Online Seminars: These are presented at a scheduled date & time, broadcast live, and include live Q&A time with the instructor. Live online seminars presented by The Gilbert Center are open registration seminars, which means that anyone can attend. Please see our calendar for upcoming events. You can also read technical requirements and other basic facts for this seminar delivery option. (Please note that our calendar of live seminars only goes out a couple of months and not all topics will show up there.)
On-Demand Online Seminars: On-demand means you can attend at a time that is most convenient for your schedule. It consists of the recordings of the most recent live presentation, and comes packaged with a 30 minute phone consultation with the instructor so you can ask questions about the seminar materials and how they can best be put to use in your particular situation. You can also read technical requirements and other basic facts for this seminar delivery option. The catalog of seminars available on-demand is listed down the right-hand side of that same page, and also the calendar page. (Please note that not all topics are available yet for on-demand viewing. See the On-Demand Info page for a complete list of current options.)
Private In-House Sessions: If you have a group of people to whom you would like to offer training, please consider our private, in-house seminars. Which means you can hire us to present this and any of the seminars listed on this site, as well as custom sessions, for your group privately; online or in person at your location. Please contact us for more information if you're interested.
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