Detailed Content Description | Related Reading | Faculty | Delivery Options
 

Ever since the publication of The Gilbert Email Manifesto, organizations have been asking how they can build lists of email addresses like the ones of postal addresses they have developed over the years. We've answered that question in many different ways, but now, for the first time, we are putting all those answers together in one place. In one ninety minute session, this seminar will help you:

• avoid being, or even appearing to be, a spammer, in the eyes of your prospective stakeholders
• understand chaperoning as an alternative to list rental and how to get started with it
• develop a sustainable, low-risk program for transitioning offline contacts into online contacts
• set up systems for building your list through networks, referrals, viral messages, and social media
• reap the rewards of being transparent and honest in your list building efforts

By now, most organizations have figured out that you can't treat your email list the same way you treat a list of postal addresses, at the very least because online, every single one of those people has a voice of their own. But if you're not renting lists (with which you, in effect, spam people) how do you go about building your list? If your online strategies aren't paying off like they should because your online list is too small, then this workshop is right for you.
 

Here is a related article by Michael Gilbert:

• Do Your Stakeholders Think You're a Spammer? - The Email Permission Policy That Fails (And the One That Works)

This seminar will be taught by Michael C. Gilbert, the author of "The Gilbert Email Manifesto" (considered to be "one of the most important thought pieces to have influenced nonprofit use of the Internet".) and "The Email Newsletter Marketing Model", the editor and contributing author of "The Guide to Nonprofit Email", the Editor of Nonprofit Online News, and the Founding President of the Nonprofit Technology Enterprise Network. For more information about Mr. Gilbert, please see his bio.
 

Our pre-packaged online seminar here consists of a 90 minute session.

Live Online Seminars: These are presented at a scheduled date & time, broadcast live, and include live Q&A time with the instructor. Live online seminars presented by The Gilbert Center are open registration seminars, which means that anyone can attend. Please see our calendar for upcoming events. You can also read technical requirements and other basic facts for this seminar delivery option. (Please note that our calendar of live seminars only goes out a couple of months and not all topics will show up there.)

On-Demand Online Seminars: On-demand means you can attend at a time that is most convenient for your schedule. It consists of the recordings of the most recent live presentation, and comes packaged with a 30 minute phone consultation with the instructor so you can ask questions about the seminar materials and how they can best be put to use in your particular situation. You can also read technical requirements and other basic facts for this seminar delivery option. The catalog of seminars available on-demand is listed down the right-hand side of that same page, and also the calendar page. (Please note that not all topics are available yet for on-demand viewing. See the On-Demand Info page for a complete list of current options.)

Private In-House Sessions: If you have a group of people to whom you would like to offer training, please consider our private, in-house seminars. Which means you can hire us to present this and any of the seminars listed on this site, as well as custom sessions, for your group privately; online or in person at your location. Please contact us for more information if you're interested.

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