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The Email Marketing Model is a rich framework for cultivating relationships with stakeholders by taking advantage of the inherent two-way nature of email communication. And yet, the number one phrase used for describing how most organizations apply the model is: The Email Blast. Taking that metaphor to its natural conclusion, doesn't a blast seem like the opposite of cultivation? A landscape that's been blasted is one that is barren and full of holes, not one that is green and productive. But it doesn't have to be that way. Despite the hype of other media, email is still the single most powerful online communication tool we have. This workshop will help you avoid the destructive model of the Email Blast and enable you to take full advantage of the power of email. In this ninety minute session you'll learn how to:

• let email be a two-way medium and "scale up listening" without being overwhelmed
• turn your email marketing into a full fledged relationship building funnel
• set up both short and long term measurable and meaningful cultivation outcomes
• prevent email and newsletter fatigue among your stakeholders
• lower the costs of content production while upping the impact on cultivation

Are you worried whether enough people read your newsletter? Is preparing your newsletter like producing a full-blow publication? Have you ever used the word "blast" to describe what you do with email? If you think that there's got to be more to cultivating relationships online than sending people complex little web pages in their mailbox, then this workshop is right for you.
 

Here is a related article by Michael Gilbert:

• Getting Blasted: Six Ways that Nonprofit Email Misses the Point and Damages Relationships with Stakeholders

This seminar will be taught by Michael C. Gilbert, whose Email Manifesto is widely credited with igniting the nonprofit sector's interest in email marketing. He is the author of Communication Centered Technology Planning, the designer of the widely adopted Email Newsletter Marketing Model, and a long time coach and consultant on matters related to information and effectiveness in work and civil society. Michael has helped over 1000 organizations build their communication resources, has conducted over two dozen studies of nonprofit communication practices, and is the Editor of the Journal of Networks and Civil Society. He is also the Editor of Nonprofit Online News, the sponsor and organizer of the Gilbert Authors Network, and the Founding President of the Nonprofit Technology Network. For more information about Mr. Gilbert, please see his bio.
 

Our pre-packaged online seminar here consists of a 90 minute session.

Live Online Seminars: These are presented at a scheduled date & time, broadcast live, and include live Q&A time with the instructor. Live online seminars presented by The Gilbert Center are open registration seminars, which means that anyone can attend. Please see our calendar for upcoming events. You can also read technical requirements and other basic facts for this seminar delivery option. (Please note that our calendar of live seminars only goes out a couple of months and not all topics will show up there.)

On-Demand Online Seminars: On-demand means you can attend at a time that is most convenient for your schedule. It consists of the recordings of the most recent live presentation, and comes packaged with a 30 minute phone consultation with the instructor so you can ask questions about the seminar materials and how they can best be put to use in your particular situation. You can also read technical requirements and other basic facts for this seminar delivery option. The catalog of seminars available on-demand is listed down the right-hand side of that same page, and also the calendar page. (Please note that not all topics are available yet for on-demand viewing. See the On-Demand Info page for a complete list of current options.)

Private In-House Sessions: If you have a group of people to whom you would like to offer training, please consider our private, in-house seminars. Which means you can hire us to present this and any of the seminars listed on this site, as well as custom sessions, for your group privately; online or in person at your location. Please contact us for more information if you're interested.

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