The Gilbert Center: Building a Blog Network - Scaling Up Your Organizational Reach through the Voices of Your Community

Building a Blog Network - Scaling Up Your Organizational Reach through the Voices of Your Community

On Demand Seminars Now Available:

Building a Blog Network: Scaling Up Your Organizational Reach through the Voices of Your Community

"On Demand" means that this seminar is available anytime that works best in your schedule. Also included is a 30 minute phone consultation with the instructor, so you can ask questions and get feedback on your particular situation.

Detailed Content Description | Related Reading | Faculty | Delivery Options

Detailed Description

Your organization is sitting on top of a vast untapped well of communication resources - stakeholders, allies, peers, donors, volunteers, and others in your community who have something to say. One of the most effective ways to tap into these resources and achieve some real influence over online conversations about you and your issues is to nurture a network of loosely affiliated weblogs. That's what we'll teach you how to do. In this live, ninety minute session, you will learn how to:

determine what the appropriate scale and focus of your blog network ought to be
implement the three key practices of a successful blog network
integrate blog network development work into existing staff functions and departments
offset some of the time needed for the blog network with the resources that it generates
select one of more of eleven different strategic blog network models
get started, get early results, and plan for the long term

A blog network can be a megaphone, a recruitment tool, a content generator, a think tank, an early warning system, a focus group, a donor and leadership development practice, and more. Whatever your emphasis, if you're looking for a blog strategy that will generate huge results, then this workshop is right for you.

Related Reading:

Here are related articles by Michael Gilbert:

Faculty:

Michael C. Gilbert

This seminar will be taught by Michael C. Gilbert, the author of Communication Centered Technology Planning, the designer of the Nonprofit Blogging Strategies seminar, and a long time coach and consultant on matters related to information and effectiveness in work and civil society. Michael has helped over 1000 organizations build their communication resources, has conducted over two dozen studies of nonprofit communication practices, and is the Editor of the Journal of Networks and Civil Society. He is also the Editor of Nonprofit Online News, the sponsor and organizer of the Gilbert Authors Network, and the Founding President of the Nonprofit Technology Network. For more information about Mr. Gilbert, please see his bio.

Delivery Options

Our pre-packaged online seminar here consists of a 90 minute session.

Live Online Seminars: These are presented at a scheduled date & time, broadcast live, and include live Q&A time with the instructor. Live online seminars presented by The Gilbert Center are open registration seminars, which means that anyone can attend. Please see our calendar for upcoming events. You can also read technical requirements and other basic facts for this seminar delivery option. (Please note that our calendar of live seminars only goes out a couple of months and not all topics will show up there.)

On-Demand Online Seminars: On-demand means you can attend at a time that is most convenient for your schedule. It consists of the recordings of the most recent live presentation, and comes packaged with a 30 minute phone consultation with the instructor so you can ask questions about the seminar materials and how they can best be put to use in your particular situation. You can also read technical requirements and other basic facts for this seminar delivery option. The catalog of seminars available on-demand is listed down the right-hand side of that same page, and also the calendar page. (Please note that not all topics are available yet for on-demand viewing. See the On-Demand Info page for a complete list of current options.)

Private In-House Sessions: If you have a group of people to whom you would like to offer training, please consider our private, in-house seminars. Which means you can hire us to present this and any of the seminars listed on this site, as well as custom sessions, for your group privately; online or in person at your location. Please contact us for more information if you're interested.