Detailed Content Description | Faculty | Delivery Options
 

This is a predecessor course to our intensive workshop on Strategic Communication, in which we facilitate a team of yours to actually plan major breakthroughs for your organization. But if you want an overview of where those breakthroughs are likely to come from, you can explore that in this survey workshop.

Organizations and sectors go through cycles of innovation and execution. Each dynamic compliments the other. Innovation is essential for the development of new ideas in a changing world. Good execution and management are essential to scaling up an organization's success and building something sustainable beyond the vision and leadership of founders and innovators. This creative tension parallels the one that exists between management and leadership within most organizations, or even within many nonprofit executives charged with setting new directions.

There are successful models for making the most of this creative tension. One of the best is the Communication Mapping Process that we have been pioneering for several years. It creates a common ground for responsible innovation for all staff, regardless of position or disposition.

Communication (both internal and external) is the life blood of an organization. Without the bonds of well established communication, an organization is reduced to its component parts. Communication creates sustainability, culture, and energy.

Breakthroughs in communication are essential in today's rapidly changing environment for most social change and social service organizations. There are forces at play that demand action from responsible nonprofit leaders: the Internet, economic and regulatory pressures, globalization, competition for donors, and other pressures are making business as usual increasingly difficult.

And yet, the essential qualities of an organization and the precious talents of its staff must play a major role in the process of innovation. Technical or regulatory outsiders should not ride roughshod over the core competencies of an organization. That is why a common framework for innovation is so important.

This workshop starts with a solid exploration of the power and practice of Communication Mapping. It then extends that practice with implementation techniques, early success strategies, and advice for managing expectations and adoptions of change. It leads naturally into our Strategic Communication Intensive.
 

This seminar is taught by Michael C. Gilbert, the author of "The Gilbert Email Manifesto" (considered to be "one of the most important thought pieces to have influenced nonprofit use of the Internet") and "The Email Newsletter Marketing Model", the editor and contributing author of "The Guide to Nonprofit Email" and Communication Centered Technology Planning (the only book of its kind for this profession), the Editor of Nonprofit Online News, and the Founding President of the Nonprofit Technology Enterprise Network. For more information about Mr. Gilbert, please see his bio.

Live Online Seminars: These are presented at a scheduled date & time, broadcast live, and include live Q&A time with the instructor. Live online seminars presented by The Gilbert Center are open registration seminars, which means that anyone can attend. Please see our calendar for upcoming events. You can also read technical requirements and other basic facts for this seminar delivery option. (Please note that our calendar of live seminars only goes out a couple of months and not all topics will show up there.)

On-Demand Online Seminars: On-demand means you can attend at a time that is most convenient for your schedule. It consists of the recordings of the most recent live presentation, and comes packaged with a 30 minute phone consultation with the instructor so you can ask questions about the seminar materials and how they can best be put to use in your particular situation. You can also read technical requirements and other basic facts for this seminar delivery option. The catalog of seminars available on-demand is listed down the right-hand side of that same page, and also the calendar page. (Please note that not all topics are available yet for on-demand viewing. See the On-Demand Info page for a complete list of current options.)

Private In-House Sessions: If you have a group of people to whom you would like to offer training, please consider our private, in-house seminars. Which means you can hire us to present this and any of the seminars listed on this site, as well as custom sessions, for your group privately; online or in person at your location. Please contact us for more information if you're interested.

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