The Nonprofit Email Study was a large scale examination of the role that electronic mail can play in advancing a nonprofit organization's relationship with its stakeholders, whether they are donors, volunteers, activists, clients, or others. This study has an important precursor: Disconnected: The First Nonprofit Email Survey.

The study partnered leading consultants with nonprofit organizations in a number of trials to assess the effectiveness of email based relationship development and management approaches. (See the list of Consultants. who participated. and also the fabulous Nonprofit Organizations participated!)

The research questions that were tackled include: Can email increase donations or volunteering? How can a nonprofit develop increasing levels of "permission" with their stakeholders through email? What are the best practices with regard to online newsletters and surveys? How can a nonprofit successfully manage a large number of email relationships?

Participating nonprofits in this study had the support of some of the leading consultants in the field. They received advanced software services at no charge, and did advance their relationships with their stakeholders.

For background information on what got all of this interest in nonprofit email started, please read the Gilbert Email Manifesto and its follow up piece, Email Manifesto Firestorm.
 

Feel free to Contact Us with your questions.